Expertise - Jasmine Paul

Connecting strategy, storytelling, and execution.

Editorial Direction & Development: Shape concepts, angles, structure, and messaging to produce clear, compelling content that serves audience needs and business objectives.
Copy Editing & Refinement: Edit and refine copy for clarity, flow, tone, accuracy, consistency, and impact across formats and channels.
Copy Supervision & Quality Control: Review and guide work produced by writers, freelancers, agencies, and cross-functional contributors, maintaining high editorial standards and brand voice.
Editorial Standards & Brand Voice: Develop and maintain style guides, messaging frameworks, and editorial guidelines that support consistency across content.
AI-Assisted Editing & Content Quality: Use AI tools to support editing, evaluate content clarity and consistency, identify gaps, and refine drafts while applying editorial judgment to ensure accuracy, originality, and quality.
Writer Development & Collaboration: Provide constructive feedback, guide contributors through revisions, and help writers strengthen their work.
Subject Matter Expert Collaboration: Interview experts, identify compelling story angles, and translate complex information into accessible, engaging narratives.

Audience Research & Messaging: Identify audience needs, motivations, and information gaps to guide content planning and messaging.
Content Strategy Development: Build content strategies that connect audience needs, business goals, brand positioning, and channel priorities.
Content Planning & Architecture: Develop content plans, topic frameworks, and editorial calendars that support business and marketing objectives.
SEO, AEO & GEO Strategy: Apply search optimization principles and evolving AI-search best practices to improve content relevance, discoverability, and visibility across traditional and AI-powered search experiences.
AI-Informed Content Planning: Use AI tools to support research, topic exploration, content briefs, and ideation while ensuring recommendations reflect audience needs, brand positioning, and strategic goals.

Content Creation & Copywriting: Write and develop articles, web copy, email campaigns, thought leadership, social content, and other marketing assets.
Full-Funnel Content: Develop content that supports awareness, consideration, conversion, and customer engagement.
Integrated Content Marketing: Align content across digital channels to create a consistent experience and reinforce campaign objectives.
Content Optimization: Use performance insights, audience feedback, SEO best practices, and AI-assisted analysis to identify opportunities for improvement and refine content..

Workflow & Process Development: Build and improve editorial workflows, review cycles, approval processes, and production systems.
AI-Assisted Workflows & Process Improvement: Integrate AI tools into appropriate stages of content development and review to streamline repetitive tasks, improve efficiency, and support consistent quality.
Cross-Functional Coordination: Coordinate writers, designers, subject matter experts, clients, and stakeholders to keep projects aligned and moving forward.
Editorial Operations: Manage content calendars, production schedules, competing priorities, and deliverables across multiple projects.
Resource & Vendor Management: Coordinate freelancers, agency partners, and other resources to support quality, deadlines, and efficient execution.

Performance Reporting: Track and report on content performance across channels, including organic traffic, engagement, and conversions.
KPI Tracking: Monitor key performance indicators against campaign objectives and business goals.
Performance Analysis: Interpret content metrics to identify trends, evaluate effectiveness, and uncover opportunities for improvement.
SEO Performance Monitoring: Use tools such as Google Analytics 4 and Google Search Console to assess organic visibility, traffic, and content performance.
Content Optimization: Translate performance findings into actionable recommendations to strengthen content effectiveness and inform future strategy.

Freelancer Contract Management: Draft and manage contracts for freelancers to ensure clear expectations and deliverables.
Freelancer Supervision: Manage and oversee the schedules of 10 freelance writers to ensure timely content delivery.
Content Review & Feedback: Review content for accuracy and clarity, offering constructive feedback and coaching for improvement.
Revision Coordination: Coordinate revisions to maintain consistency with brand guidelines.
Performance Evaluation & Training: Conduct performance evaluations and facilitate training sessions to enhance freelancer skills and output.

Intern Mentorship: Mentor content team interns, promoting professional growth and skill enhancement.
Task Assignment: Assign tasks that align with content strategy and uphold quality standards.
Training & Development: Conduct training on content creation, SEO, and digital marketing principles.
Progress Monitoring: Monitor intern progress, provide constructive feedback, and schedule regular check-ins.
Performance Evaluation: Evaluate intern performance through detailed reports, fostering a supportive and creative work environment.

Workflow Development: Design and implement efficient content creation workflows.
Process Standardization: Create and utilize templates to standardize processes, including content quality approval.
Internal Training Material Development: Create comprehensive training materials focused on content marketing strategies and deliverables to ensure consistency and quality across the team.
Cross-Functional Coordination: Coordinate workflows between stakeholders, sales, management, and internal producer teams for seamless collaboration.
Process Monitoring & Refinement: Continuously monitor and refine processes based on feedback and performance metrics.